Imo's Pizza, founded in 1964 is home to the original St. Louis Style Pizza and what makes it original - Thin Crusts, Provel® (Processed cheese produced with Cheddar, Swiss, and provolone. Provel has a low melting point and, thus, has a gooey and almost buttery texture at room temperature) cheese instead of mozzarella, homemade sauce and cut into squares. (Founder Ed Imo was a tile setter in his pre restaurant life) Starting out with one store because they wanted to have their Pizza delivered and couldn't find a Pizza place nearby that would do this, they opened their first Pizza Parlor at Thurman and Shaw Avenues in St. Louis. (they used a tackle box as a cash register) Now they have over 90 stores all over Missouri. Different Taste I might add but a must try if in the Gateway to the West.
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